I usually put videos in the teeny-tiny box on the left, but this one has a cool story worth sharing. Plus it’s a love song, which is perfect for Valentine’s Day (which was days ago), but it also ties in with the multi-layered ‘Anonanimal’ which is over there, on the left, now.
The song is ‘Little Things’ by Pomplamoose. It’s not just a song, it’s a VideoSong.
There are two rules to the format:
1. What you see is what you hear (no lip-syncing for instruments or voice).
2. If you hear it, at some point you see it (no hidden sounds).
For anyone raised on Auto Tune, this is how music used to be.
This morning I was looking at a web design portfolio, saw the Pomplamoose site and clicked on it solely based on my desire to discover what a Pomplamoose was.
They, too, have a feature video because, well, they’re musicians.
I bookmarked it.
I was intrigued.
After two hours of geeking online tonight, I’m a fan. Of the music, yes, but more-so of the process and the model.
The music industry today, for both the artist and the audience, sucks.
Record companies solely promote their A-listers.
It’s all they have left and they’re holding on for dear life.
They have become the impertinent, inconvenient and unnecessary middle-man.
Talented musicians, today, are connecting directly with their fans. They don’t fit into the old model, and have no desire to.
There’s nothing in it for them, or for fans of great music.
Look at Amanda Palmer, The Decemberists and, the example given, Pomplamoose…just to mention a very few.
They reach out through alternate means and connect.
They give away amazing content(music, videos, downloads), interact, encourage you to contribute to what they do and, in turn, make you a part of the process.
Artists build relationships, they benefit, you have a relationship with them and benefit as well.
Where are most of these relationships built?
Online.
And the potential and desire to turn that into real-world interaction, where relationships really have value, is that much greater.
I found Pomplamoose while geeking around tech sites.
Right now, I’m watching an entire Decemberists concert from Sydney on moshcam.com. It was a link through The Decemberists newsletter.
I discovered Amanda Palmer through the SXSW website.
As far as Pomplamoose….two artists, a living room, a video camera, a multitude of instruments, a few microphones and Final Cut Pro & Pro Tools to put it all together.
Amazing.
And, in case you were wondering as well, Pomplamoose (pamplemousse) is French for grapefruit.
