Doing Business Right

There are so many ways to do it wrong.

What does it take to do business right?
Here are a few ideas..

Point of View

by patrick · 0 comments

Much of what shapes us has to do with our perspective. Pop culture can be a reference, the first being whether or not you follow it. The second, the associations you make: Lady____ Russell____ Mickey____ Luck. Di. Gaga. Crowe. Brand. Rooney. Mantle. Rourke. Mouse. There is a landmark, locally, that is chronicled over and over [...]

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Always Ready to Run a Marathon

by patrick · 2 comments

I wish I was. The Seghahunda Trail Marathon is next weekend. I started training, got sidelined three times and resigned myself to the fact that it wasn’t happening. That might not have happened, if I was always ready to run a marathon. Realizing that everyone does it differently, the marathon training process that I employ [...]

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A Tweet-inspired Rant on Marketing in the Information Age

by patrick · 0 comments

Yesterday I tweeted this: It’s common sense that if what I’m looking for, or what you’re selling/promoting/providing online, is great..or good..or simply good enough, I’m going to find a way to: learn more, subscribe, follow, friend, link, contact you or buy your product…..on my own. You’re job (and I’ll get to the big one in [...]

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Quantifying Snark

by patrick · 1 comment

The combination of Tuesday’s Buffalo slogan unveiling (which does a horrible job of describing a city with incredible character) and the spurring on of @rachbarnhart to create a slogan for Rochester, unleashed a seven hour Twitterstorm of suggestions that spanned the love/hate spectrum on the #rocslogan hashtag. While the scope was broad, not surprisingly, most [...]

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Simple Web Design With Room to Grow

by patrick · 0 comments

Sometimes It Makes Sense To Take Time To Develop A Strong Online Presence Rather Than Come Out With Guns Blazing A great example of that is a business that already has a strong marketing plan in place but is always looking to expand opportunities. Colonial Liquor, in Honeoye Falls, NY fits that description. With a [...]

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